Official Beer Partner Announced!
PARK PROMS ARE PROUD TO ANNOUNCE THEIR PARTNERSHIP WITH BRITAIN’S OLDEST BREWER – SHEPHERD NEAME
We’reteaming up with Shepherd Neame to deliver the ultimate summer experience, as we jump back into live music and events!
Today we can announce that Britain’s Oldest Brewer – Shepherd Neame, will be our official partner. The history and heritage of the brand are an authentic natural fit to champion the Best of British themed concert at the historic and beautiful location of Broadlands Estates, Hampshire. As the official beer partner of Park Proms, festival-goers will be able to enjoy a broad range of their famous selection of beers such as Spitfire Lager, Spitfire Amber Ale and guests will also experience the UK debut of Truly Hard Seltzer Cans as the official tipple for the event! Shepherd Neame are the perfect summer pairing for this wonderfully British event in the heart of the South Coast.
Enjoy their iconic beverages whilst witnessing the world-renowned Royal Air Force display teams, including the Red Arrows, Battle of Britain Memorial Flight and Tiger Moth display, all set to open the festival. This will be followed by headline acts, including the prestigious Royal Philharmonic Concert Orchestra conducted by Pete Harrison and performances by Aled Jones, Laura Wright, Escala and the Travelling Hands. The Saturday will aim to please those British pop lovers with sets from James Morrison, Pixie Lott, Scouting for Girls and Eliza & the Bear – all playing their chart-topping hits to conclude a fantastic weekend of music and festivities.
Joanna Richardson, Head of Marketing, Brands and Communication
“With its fantastic line-up and stunning location on the iconic Mountbatten estate, Park Proms looks set to be an incredible weekend, and we are thrilled to be the official festival partner. It is the perfect setting for festival goers to enjoy our fantastic drinks portfolio, and we are especially excited to bring our award-winning tasting experience to the event. We look forward to joining Park Proms for a celebration of the Best of British during what we hope will be a Great British summer.”
Michelle Ansell, Sponsorship Director, Park Proms says: “We are delighted that Shepherd Neame, Britain’s oldest brewer, are our official partner in Park Proms’ inaugural year. With their prestigious reputation and placement in the drinks industry, we are thrilled to be aligned with them because the quality of our event and stunning heritage location is a natural fit. We cannot wait to bring both the beer range and Truly hard seltzer to the Hampshire event for you this summer”
Shepherd Neame will also be putting on an exclusive pre-booked tasting experience where guests can enjoy a tutored beer tasting, talks and a display of iconic classic vehicles from the Shepherd Neame collection for guests to feast their eyes on! Follow Shepherd Neame on Facebook or Instagram to find out how to book your place.
About Shepherd Neame
Britain’s oldest brewer Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, the Bear Island Collection and the Whitstable Bay Collection. It also brews international lagers under licence including Samuel Adams Boston Lager, and is the sole UK distributor for premium Thai lager Singha. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.